Risks in the innovative activity of enterprises

Abstract

The need for new conceptual approaches to risk management is due to the high level of riskiness of innovation processes and the unpredictability of changes in the external economic environment. Innovative risks are associated with the innovation itself and its features, its originality and exceptionalness, with the enterprise technological po- tential and the set objectives. Therefore, the research of the risks nature, the study of characteristics and situations in which these risks arise is relevant. The effectiveness of management decisions in the field of innovation is deter- mined by the results of the implementation of risk management models for innovative projects, taking into account the decrease in the probability of their occurrence and possible losses. The proposed management strategy allows the enterprise to determine ways to reduce innovative risks and choose the most acceptable scenario for organizing risk-management.