Formation of an import substitution strategy based on enterprise performance controlling

Abstract

The article examines the theoretical and methodological foundations for shaping an import substitution strategy based on controlling tools. It is demonstrated that the modern Ukrainian economy is characterized by a high level of import dependence, particularly in the industrial sector, which poses critical threats to the economic security of enterprises and the state. The growing inaccessibility of foreign markets, disruptions in supply chains, and intensifying geoeconomic turbulence highlight the urgent need for a systematic policy of import substitution aimed at strengthening the competitiveness and resilience of domestic enterprises. A review of recent scientific literature reveals that import substitution should no longer be viewed solely as a protectionist measure, but rather as a strategic direction for industrialization and internal market development, necessitating the integration of modern management instruments. The study emphasizes that traditional approaches to strategic planning are insufficiently flexible in today’s highly volatile environment, making controlling particularly important. Controlling is considered a comprehensive information-analytical system that integrates planning, accounting, control, analysis, and risk management into a coherent structure. It is argued that strategic and operational control functions are closely interrelated: the former determines the long-term objectives of import substitution, while the latter ensures their implementation through profitability management, cost optimization, and operational efficiency. Moreover, integrating risk management into controlling provides the ability to forecast potential threats and minimize their impact, including currency, supply chain, and technological risks, using early warning systems.