Marketing and sales management: syllabus of the academic discipline for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level

dc.contributor.author	Myronova O. M.
dc.contributor.author	Kotlyk A. V.
dc.description.abstract	The list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes by discipline, the procedure for evaluating learning outcomes and the distribution of points throughout the entire period of studying the material, as well as recommended literature, are given. Recommended for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level.
dc.identifier.citation	Marketing and sales management: syllabus of the academic discipline for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level: [Electronic edition] / comp. O. M. Myronova, A. V. Kotlyk. - Kharkiv: S. Kuznets KHNUE, 2022. – 10 p. (Eng. lang.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/28855
dc.language.iso	en
dc.subject	marketing activity
dc.subject	sales activity
dc.subject	marketing management
dc.subject	marketing-mix
dc.subject	consumer behaviour
dc.title	Marketing and sales management: syllabus of the academic discipline for students of specialty 073 "Management" of the educational program "Business administration" of the second (master's) level
dc.type	Other

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