The essence of “Social and communication technologies” concept in organization

Abstract

The essence of “social and communication technologies” concept is connected with the essence of “social communication” concept. The “social communication” concept is defined as a system of suspenseful interactions, which include ways, methods, features, principles of establishing and maintaining contacts based on professional and technological activities that are directly aimed at development, advancement, organization, improvement, modernization of the collaboration between various social institutions. The concept of “social and communication technologies” is analyzed from the various approaches, in particular, operational approach in the sphere of influence technologies, and social engineering approach.