Formation features of the innovative activity ecosystem of a bank under competitive market conditions

Abstract

Formation features of the innovative activity ecosystem of a bank as the main mechanism for stimulating competition in the financial services market have been considered. In the process of systematization of scientific approaches, the author suggests a definition of the notion “ecosystem of innovative activity of a bank”. The features of banking activities in the digital space have been highlighted. A set of management decisions aimed at optimizing the timing of withdrawal of a banking product / service to a competitive market and improving the quality of customer service has been substantiated.