The impact of digitalization of international marketing activities on the business processes of the enterprise

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dc.contributor.authorParkhomenko N.
dc.description.abstractThe impact of digitalization of international marketing activities on the business processes of the enterprise is considered. Indicators of digitalization of international marketing activities of the enterprise are determined. The directions of influence of digitalization of international marketing activities on the business processes of the enterprise are formed and characterized.
dc.identifier.citationParkhomenko N. The impact of digitalization of international marketing activities on the business processes of the enterprise / N. Parkhomenko // Innovative educational technologies: European experience and its application in training in economics and management : Proceedings of scientific and pedagogical internship, October 28 – December 8, 2024, Riga, Latvia). - Riga, Latvia : Baltija Publishing, 2024. P.125-126.
dc.identifier.urihttps://repository.hneu.edu.ua/handle/123456789/36617
dc.language.isoen
dc.subjectinternational marketing activities
dc.subjectdigitalization strategies
dc.subjectinternational marketing
dc.titleThe impact of digitalization of international marketing activities on the business processes of the enterprise
dc.typeArticle

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