The impact of digital platforms on team efficiency in project management: an analysis of MS Project, Jira, and Monday.com

Abstract

The article examines the impact of digital platforms on team effectiveness in project management. It notes that the digitization of management processes significantly changes the structure, dynamics, and communication mechanisms of teams, forming new approaches to planning, coordinating, and controlling task execution. The purpose of the study is to determine the role and effectiveness of using the MS Project, Jira, and Monday.com digital platforms in improving team performance. The methodological basis is a comparative analysis of the functional capabilities of these tools according to the criteria of coordination, communication, planning, control, analytics, flexibility, and user experience (UX/UI). A generalized model for evaluating the effectiveness of teamwork, covering organizational and structural, communication, analytical, and user criteria, was also used. The results showed that MS Project has the greatest advantage in structured planning and control, but is characterized by lower flexibility and user-friendliness. Jira demonstrates the highest overall performance score (4.5), combining powerful analytics tools, support for Agile methodologies, and advanced team communication tools. Monday.com scores highest in user experience, offering flexible workflow customization and convenient integration with other digital services. The results of the study showed that it is a balanced combination of analytical, communication, and organizational and structural characteristics that determines the overall effectiveness of digital project management tools. The practical significance of the work lies in the possibility of applying the proposed criteria to select the optimal platform for specific organizational needs, as well as for internal auditing of digital tools in companies. Prospects for further research lie in expanding the empirical base by analyzing the user experience of different types of teams and developing an integrated model for assessing the impact of digital platforms on the socio-psychological aspects of interaction in virtual teams.