Environmental aspects of baby food production

Abstract

The article confirms that the introduction of an environmental labelling system is a key preventive mechanism for ensuring the safety of baby food. Global and Ukrainian sociological studies show a high demand for organic baby food. However, the spread of greenwashing reduces the trust of Ukrainian consumers in local brands in favour of European ones. Overcoming this problem and focusing on the concept of Zero Waste and sustainable development are critical to increasing the competitiveness of domestic producers.