Greenwashing  as a form of modern eco-marketing

dc.contributor.author	Astakhova I. E.
dc.contributor.author	Reznikova T. O.
dc.contributor.author	Astakhova E. V.
dc.description.abstract	The articlereveals the features of the modern world economy related to the environmental protection and analyzes development trends of ecological production traded internationally. It systematizes the main consumer groups of ecological products and various ecological marketing strategies used by different companies. The paper focuses on such a form of pseudo ecological marketing as greenwashing and highlights a set of tools that negatively affect the attitude of consumers to eco-products. A systematic approach to counter greenwashing including directions at the legislative, professional and public level in the domestic market of ecological productsis proposed.
dc.identifier.citation	Astakhova I. E. Greenwashing as a form of modern eco-marketing / I. E. Astakhova, T. O. Reznikova, E. V. Astakhova // Acta Innovations – 2020 – no. 34. - Р. 5-12. URL: https//doi.org/10.32933/Actainnovations.34.1 – ISSN 2300 - 5599 . 2019 RIC Pro-Akademsa – CC.BY
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/23030
dc.language.iso	en
dc.subject	target consumers
dc.subject	ecological marketing and its strategies
dc.subject	greenwashing types and tools
dc.subject	systematic approach
dc.subject	greenwashing countermeasures
dc.title	Greenwashing as a form of modern eco-marketing
dc.type	Article

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