Introduction to the speciality : program of the course for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level

Abstract

An abstract of the course «Introduction to the speciality», competencies and learning outcomes, the discipline program by modules and topics, teaching and learning methods, the procedure and system for assessing student knowledge are given. Recommended for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level.