Research of the implementation level of information and communication technologies by tourism enterprises

Abstract

The purpose of the article was to study the level of implementation of information and communication technologies on the example of Ukrainian tourism enterprises and to compare such implementation with enterprises of various economic spheres. Using the example of the Network Readiness Index and the Digital Economy and Society Index, the leading countries that have the highest positions and are those that are developing the digital society the most are determined. A comparison of the key Ukrainian software implemented by tourist enterprises was carried out, with an evaluation of the most optimal (by price criteria) on the example of specialized CRMs - IT-tour, Iterios, MoiTouristy. Considerable attention is paid to OTA channels. A comparison of the key software used by hotels and restaurants (and other similar establishments) was made. It has been established that Ukrainian offers most closely meet the requirements of tourism enterprises. It was determined that tourism enterprises have a high level of use of ICT in comparison with other sectors of the economy.