Electronic commerce: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle

dc.contributor.authorKotelnikova Iu.
dc.description.abstractThe list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle.
dc.identifier.citationElectronic commerce: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle: [Electronic edition] / comp. Iu. Kotelnikova. - Kharkiv: S. Kuznets KHNUE, 2024. - 15 p. (Eng. lang.)
dc.identifier.urihttp://repository.hneu.edu.ua/handle/123456789/35374
dc.language.isoen
dc.subjectelectronic commerce
dc.subjectelectronic trading
dc.subjecte-business
dc.subjectB2B corporate sector
dc.subjectB2C
dc.subjectG2C
dc.subjectG2B e-commerce
dc.subjectelectronic payment systems
dc.titleElectronic commerce: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle
dc.typeOther

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