Использование концепции жизненного цикла банковской услуги в маркетинге банковских услуг

Abstract

The interpretation of the conception of bank service life cycle originated from the idea of a new service is offered in the article. The author consider the methods of development of marketing program complex as for advancing bank services taking into account aforementioned conception. The matrix to evaluate the level of use to choose marketing tools for appropriate stage of the bank service life cycle is given by them.