Generational values: the generation Y and War in Ukraine

Abstract

The war in Ukraine has changed the lives of all inhabitants. Many of the Ukrainians were forced to leave their houses and move abroad or to another Ukrainian region. In addition to changing Ukrainian inhabitants’ location, the war also changed their goals in the life and their basic values. Values are antecedents of the attitudes and behaviors of people that is why one of common ways of analyzing life goals and their achievement is value analysis. the war in Ukraine. Both hypotheses were confirmed. It was founded changes of Ukrainian generation Y structure of basic values (terminal and instrumental) dramatically by changing the structure in the composition of the most significant, indifferent and unimportant (absolutely rejected) terminal and instrumental values and proportion of modern and post-modern values in each group of terminal and instrumental values. Ukrainian generation Y is more focused on achieving materialistic values that are related to well-being, physical and psychological security. The results of this survey can be used as a background for developing of practical recommendations for personnel management of a company and for coordination study process for Ukrainian generation Y.