Investment in development of enterprises innovative activities

Abstract

The aim of the paper is to determine the internal and external innovativeness of investment projects of enterprises, investment strategies of innovative activity, strategic gap. The activity of 19 enterprises of Kharkiv region during the period of 2014-2019 using multivariate analysis has been analysed. As the result, 3 enterprises engaged in innovation were selected. Their innovative projects were examined. 10 experts from each enterprise were interviewed. Participants were asked about innovation implementation, project changes, the need for organizational transformation, the complexity of integrating current knowledge, the level of impact, the scale of impact, and the scale of impact of the innovation project. These activities allowed to determine the internal and external innovativeness of investment projects of enterprises. On the basis of innovativeness of investment projects and investment attractiveness of enterprises certain investment strategies of innovative activity of enterprises have been substantiated.