Formation of internet communication culture of students as a part of the culture of business communication

Abstract

The article proves the urgency of the problem of forming a culture of business communication among students, as well as its component – Internet culture. It is the means of Internet communication that allow to use the appropriate software products (expert systems, automated environments, databases, etc.) to prepare for business communication with partners. They significantly expand the analytical capabilities of future specialists, increase the effectiveness of making informed decisions. The purpose of the article is to determine the ways of forming a culture of Internet communication between students. To solve the tasks in the article, such research methods as analysis, comparison and generalization of scientific literature were used. As a result of the research, means for business communication on the Internet have been allocated: e-mail (E-mail) – a typical off-line communication service; World Wide Web (WWW) – the most developed part of the Internet direct communication service; FTP – the file transfer protocol; Gopher, WAIS – the most widely used means of searching for information on the Internet; Telnet – remote access; electronic message boards; Usenet news or teleconferences; mailing lists; electronic databases – a unique source of information that is grouped by subject; electronic exchange; chat. The article gives recommendations on the use of these means. The possibilities of Internet communication are revealed: the absence of borders and psychological risk, the construction of one's own identity, the changing of ways of self-presentation, the reduction of the sensitivity of emotional influence, the promotion of personal development, communicative openness and tolerance, professional character, the need to adhere to the norms of netiquette. The practical results of the research can be used by teachers, methodologists, in the process of teaching pedagogical, philological and methodical courses in higher educational institutions, can serve as the basis for special courses, special seminars, used in writing textbooks, methodical guides and recommendations, when writing course papers, diplomas, master's works, used in distance education, on trainin courses for teachers, in post-graduate pedagogical education, in schools, gymnasiums, lyceums. Ideas about the methods and forms of the formation of the Internet culture of students have gained further development.