Формирование маркетинговой стратегии предприятия на основе нейросетевого подхода

Abstract

The author investigates the usage of neuronet technologies as an, effective stimulation method applied for elaboration of marketing strategy of economic systems (ES), which run their activities in turbulent environment. Special attention is paid to the growing importance of the ES — strategy that is generally marketing oriented in the conditions of dynamic and stochastic development of modern economy.