Globalisation and digital transformation: new strategic challenges for international businesses

Abstract

The accelerating pace of globalization and digital transformation is reshaping the operational and strategic frameworks of international enterprises. As businesses increasingly transcend national borders, they face growing pressure to integrate digital technologies across all areas of activity, re-evaluate traditional management models, and enhance their competitive advantages in a highly interconnected and rapidly changing world. The ability of companies to adapt to this digital reality largely determines their position in the global economic environment.