Social and communication support of an organization

Abstract

Social and communication support constitutes a vital element of ethical management practices and serves as a key determinant of organizational success in competitive environments. It ensures the transparency and inclusiveness of managerial decisions, fosters trust among employees and stakeholders, and contributes to the formation of a positive corporate image. The purpose of this study is to examine contemporary scientific approaches to understanding social and communication support as an integrated management category that unites the content, institutional, and technological components of social interaction within an organization.