Consumer-Management: program of the course for students of higher education of specialty 073 "Management" of the study programme "Logistics" of the first (bachelor) level

dc.contributor.authorPasko M. I.
dc.description.abstractThe list of topics and key questions that will be considered during the study of the discipline, the list of competencies and learning outcomes by discipline, assessment forms and methods, as well as recommended literature are given. Recommended for students of higher education of specialty 073 "Management" of the study programme "Logistics" of the first (bachelor) level.
dc.identifier.citationConsumer-Management: program of the course for students of higher education of specialty 073 "Management" of the study programme "Logistics" of the first (bachelor) level: [Electronic edition] / comp. M.I. Pasko. – Kharkiv: S. Kuznets KHNUE, 2023. – 12 p. (Eng. lang.)
dc.identifier.urihttp://repository.hneu.edu.ua/handle/123456789/31747
dc.language.isoen
dc.subjectconsumerism
dc.subjectconsumer
dc.subjectconsumer behavior research
dc.subjectpurchase decision making process
dc.subjectclient-oriented management
dc.subjectloyalty
dc.subjectloyalty management
dc.titleConsumer-Management: program of the course for students of higher education of specialty 073 "Management" of the study programme "Logistics" of the first (bachelor) level
dc.typeOther

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