Advertising and PR in marketing activity: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle

dc.contributor.author	Lysytsia N.
dc.description.abstract	The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle.
dc.identifier.citation	Advertising and PR in marketing activity: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle: [Electronic edition] / comp. N. Lysytsia. - Kharkiv: S. Kuznets KHNUE, 2024. - 11 p. (Eng. lang.)
dc.identifier.uri	http://repository.hneu.edu.ua/handle/123456789/35372
dc.language.iso	en
dc.subject	advertising
dc.subject	PR
dc.subject	integrated marketing communications
dc.subject	consumer behavior
dc.subject	socio-economic analysis
dc.title	Advertising and PR in marketing activity: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle
dc.type	Other

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