Modern trends of pricing in educational services market

Abstract

Almost every citizen needs high-quality education in order to keep up with progress, find the desired job or create his/her own business, which will allow him/her to successfully realize his/her potential and skills. It should be said that the main trends of pricing in educational services market are the following: adaptation, flexibility and stereotype. Adaptation is associated with the students’ plans to go to other EU countries. Flexibility is connected with setting optimal prices for contracted studies at universities. Stereotype is explained by the choice of foreign students Ukrainian universities, because they are state accredited.