The impact of internet marketing strategies on the economic development of enterprises

Abstract

The paper examines the impact of internet marketing strategies on the economic development of enterprises in the context of digital transformation and global competition. It highlights that the integration of digital tools enhances brand recognition, optimizes costs, attracts new customers, and enables rapid adaptation to changes in consumer preferences. Particular attention is given to the issues of insufficient integration of digital technologies into overall marketing strategies, which can lead to a loss of competitiveness.