Process management of educational service business model formation

Abstract

The article considers the issues of forming a business model of an educational service in the context of the transformation of the modern educational space, increasing competition among educational institutions, and the actualization of the needs for flexible, innovative approaches to managing educational processes. The relevance of the topic is due to the need to find effective management tools that would allow educational institutions to adapt to rapid market changes, improve the quality and attractiveness of educational products, and ensure their sustainable competitiveness. One of such tools is process management, which allows for a holistic and systematic analysis, modeling, and improvement of key processes that form the basis of the business model of an educational service. The goal of the article is to provide a theoretical justification and develop a methodological approach to managing the formation of a business model of an educational service based on the principles of process management. The study clarifies the essence and content of the concept of "business model of educational service", which is defined as a multidimensional structure that combines economic mechanisms, innovative technologies, effective business processes and value-oriented educational activities aimed at meeting the needs of students, the labor market and society in the context of digital transformation and global competition. The author's methodological approach to process management of the formation of an educational service business model is proposed, which involves the isolation of key processes (analysis of consumer needs, design of a value proposition, formation of an educational service, selection of service delivery channels, provision of resources and monitoring of results), determination of their interrelationships, efficiency criteria and management mechanisms. Particular attention is paid to the practical significance of the developed approach, which can be applied both in the field of higher and vocational education to increase managerial effectiveness and achieve the strategic goals of the institution.