Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/37566| Назва: | Neuromarketing : program of the course for students of all specialty of the second (master) level |
| Автори: | Kotelnikova Iu. |
| Теми: | marketing neuromarketing neuroscience consumer psychology psychology of emotions neuromarketing methods neuroaesthetics color psychology aromamarketing auditory neurocommunication visual neurocommunication effectiveness ethics |
| Дата публікації: | 2026 |
| Бібліографічний опис: | Kotelnikova Iu. Neuromarketing : program of the course for students of all specialty of the second (master) level: [Electronic edition] / Comp. Iu. Kotelnikova. – Kharkiv: S. Kuznets KHNUE, 2026. – 10 p. (Eng. lang.) |
| Короткий огляд (реферат): | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, as well as recommended literature, are given. Recommended for students of all specialties of the second (master) level. |
| URI (Уніфікований ідентифікатор ресурсу): | https://repository.hneu.edu.ua/handle/123456789/37566 |
| Розташовується у зібраннях: | Методичні матеріали (ЕПОБ) |
Файли цього матеріалу:
| File | Description | Size | Format | |
|---|---|---|---|---|
| поз. 184 РП_ВСІ Маг_Виб_Neuromarketing_Котельникова.pdf | 297,01 kB | Adobe PDF | View/Open |
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