Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/38422| Title: | Specifics of marketing business processes |
| Authors: | Kotlyk A. V. Qi K. |
| Keywords: | process business process marketing marketing business process system of processes |
| Issue Date: | 2025 |
| Citation: | Kotlyk A. V. Specifics of marketing business processes / A. V. Kotlyk, Qi K. // Менеджмент ХХІ століття: проблеми і перспективи: матеріали ХV Всеукр. наук.-практ. конф., 23 жовтня 2025 р. / М-во освіти і науки України, УНУ, ф-т менеджменту. – Умань : ВІЗАВІ, 2025. - С. 131–135. |
| Abstract: | The conference paper describes the specific features of marketing business processes and provides its classification in terms of strategic, operational, analytical and control, support and enabling, managerial and governance marketing business processes. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/38422 |
| Appears in Collections: | Статті (МБА) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FILE VIEW.pdf | 716,2 kB | Adobe PDF | View/Open |
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