Innovative Digital Economy Strategies for Enhancing Financial Security in Logistics Optimisation

Abstract

The digital economy is significantly changing logistics activities, providing new opportunities for optimising processes and improving the financial security of enterprises. The topic’s relevance is due to the need to adapt to rapid technological changes and the growing role of digital tools in the modern business environment. Objectives: The research aims to study the impact of the digital economy on logistics processes and their financial security. Methods: The research methodology is based on the analysis of scientific publications, statistical reports and comparative analysis, which allowed us to identify trends and opportunities for digitalising logistics processes. Results: The findings showed that introducing technologies such as blockchain, the Internet of Things (IoT), artificial intelligence, and big data increases the efficiency of logistics processes by optimising routes and reducing delivery times and operating costs. Blockchain ensures transparency and reliability of transactions, which helps to reduce the risk of fraud and improve trust among supply chain participants. IoT and big data allow businesses to forecast demand better and manage inventory, reducing cost overruns and ensuring greater planning accuracy. Conclusions: Thus, artificial intelligence helps to automate routine processes, increasing the accuracy and speed of tasks. The practical significance of the study is to identify promising areas of logistics digitalisation that contribute to enterprises’ financial stability and competitiveness.