Формування міжнародної маркетингової стратегії в системі стратегічного розвитку підприємства

Abstract

In the article the methods of development the marketing strategy of foreign economic activity is offered. This methods is founded on building the situational profile of the enterprise activity, on determination the models of international competition and calculation degree to integrations the enterprise in international marketing environment. Directions of adapting the complex instrumental marketing strategies are considered.