Theoretical provisions for assessing the efficiency of using the export-import potential of an enterprise

Abstract

The article is devoted to substantiating theoretical provisions for assessing the efficiency of using an enterprise's export-import potential amid dynamic changes in the external environment, economic digitalization, and the growing influence of global economic transformations. The relevance of the research topic is determined by the need to improve the effectiveness of enterprises’ foreign economic activity, ensure their competitiveness in international markets, and develop a scientifically grounded approach to assessing the efficiency of using export-import potential as an important component of the enterprise’s strategic development. The purpose of the study is to substantiate theoretical provisions for assessing the efficiency of an enterprise's export-import potential by developing a methodological assessment framework, a system of indicators, mathematical tools, and assessment technology to support informed managerial decision-making. The article examines existing theoretical and methodological approaches to assessing various economic objects, including enterprise performance efficiency, competitiveness, economic sustainability, financial and economic condition, investment efficiency, and enterprise potential. Existing approaches to assessing the efficiency of an enterprise's export-import potential are systematized, and the peculiarities of applying integral indicators, multidimensional statistical analysis, factor analysis, discriminant models, multicriteria optimization, and other mathematical tools are identified. The expediency of considering the assessment of the efficiency of using the export-import potential of an enterprise as a process of determining the level of efficiency based on a hierarchical system of indicators, comparing actual values with normative, benchmark, or optimal ones, as well as analyzing the causes of deviations for the formation of appropriate managerial decisions, is substantiated. It has been revealed that the development of a system of indicators to assess the efficiency of using export-import potential should be based on the principles of representativeness, reliability, completeness, relevance, timeliness, and the multidimensionality of information. The necessity of accounting for the influence of external and internal environmental factors on the efficiency of using an enterprise's export-import potential, especially under wartime and post-war conditions in the Ukrainian economy, is substantiated. It has been proven that the results of assessing the efficiency of using an enterprise's export-import potential provide a scientific basis for strategic, tactical, and operational managerial decisions aimed at increasing the efficiency of foreign economic activity, strengthening the enterprise's competitive position, and ensuring its long-term development.