Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/1590| Title: | THE PRINCIPLES OF MARKETING: APPLE’S BRANDING STRATEGY |
| Authors: | Hojaberdiyeva L. |
| Keywords: | branding strategy brand Apple Corporation brand personality marketing advertising customer product |
| Issue Date: | 2012 |
| Publisher: | ХНЕУ |
| Citation: | Hojaberdiyeva L. THE PRINCIPLES OF MARKETING: APPLE’S BRANDING STRATEGY / L.Hojaberdiyeva // Управління розвитком. - 2012. - №15. - С. 73 - 74 |
| Abstract: | The mail principles of branding strategy of Apple Corporation was revealed and described. Виявлено і описано основні принципи брендової стратегії корпорації Apple. |
| URI: | http://www.repository.hneu.edu.ua/jspui/handle/123456789/1590 |
| Appears in Collections: | №15 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Hojaberdiyeva L THE PRINCIPLES OF MARKETING APPLE’S BRANDING STRATEGY.pdf | 280,29 kB | Adobe PDF |  View/Open |
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