Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/23231| Title: | Marketing policy for management of economic development in globalization |
| Authors: | Ptashchenko O. V. Afanasieva O. M. Morozova Ye. S. |
| Keywords: | marketing of services service marketing complex marketing tools internet marketing economic development development management |
| Issue Date: | 2019 |
| Publisher: | СУНУ |
| Citation: | Ptashchenko O. V. Marketing policy for management of economic development in globalization / O. V. Ptashchenko, O. M. Afanasieva, Ye. S. Morozova // Вісник Східноукраїнського нац. ун-ту ім. .В. Даля. Ч.2. - Сєверодонецьк : СУНУ, 2019, - Вип. 4 (252). - С. 23-26. |
| Abstract: | In the given paper the main marketing tools and peculiarities of the process of management of the economic development of the service industry are considered in the modern conditions of the development of globalization processes. The main components of development management in modern conditions of management are analyzed. Recommendations on the formation of the main components of the marketing policy of economic development management in the conditions of acceleration of the processes of globalization in the country are given. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/23231 |
| Appears in Collections: | Статті (УСК) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Афанас_eва_О.М._стаття.pdf | 363,09 kB | Adobe PDF | View/Open |
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