Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/23595
Title: | Relationship marketing in tourism |
Authors: | Aldoshyna M. V. Stryzhak O. O. |
Keywords: | relationship marketing consumer interest CRM (customer relationship management) partnership loyalty beneficial relationship tourism enterprises travel agencies |
Issue Date: | 2020 |
Citation: | Aldoshyna M. V. Relationship marketing in tourism / M. V. Aldoshyna, O. О. Stryzhak // Інфраструктура ринку. – 2020. - № 43. |
Abstract: | The article analyzes the concept of relationship marketing. Essential characteristics that distinguish marketing in its traditional sense from relationship marketing are presented. Specific attention is paid to the company benefits from the relationship marketing principles implementation in the current activities. Key components of relationship marketing at the tourism enterprises are highlighted. Authors describe information system for support introduction of relationship marketing. CRM system for tourism enterprises allows to automate the collection, storage and operation of customer information to increase sales, optimize marketing and improve customer service by storing information and a history of relationships with them, establishing and improving business processes and subsequent analysis of the results. |
URI: | http://repository.hneu.edu.ua/handle/123456789/23595 |
Appears in Collections: | Статті (Т) |
Files in This Item:
File | Description | Size | Format | |
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Aldoshyna_2статья.pdf | 532,29 kB | Adobe PDF | View/Open |
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