Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/29618| Title: | Digital transformation of trade in the context of global sustainable development of the industry |
| Authors: | Kozub V. Proskurnina N. |
| Keywords: | digital transformation digital maturity models digital technologies trade digital innovations in trade digital marketing |
| Issue Date: | 2023 |
| Citation: | Kozub V. Digital transformation of trade in the context of global sustainable development of the industry / V. Kozub, N.Proskurnina // Digital transformation and technologies for sustainable development all branches of modern education, science and practice [Electronic resource]: International Scientific and Practical Conference Proceeding, January 26, 2023 / Edited by I. Zuchowski, Z. Sharlovych, O. Mandych. – Publishing house: MANS w Łomży, Lomza, Poland, 2023. – Part 2. – Р. 92-96. |
| Abstract: | The article highlights the theoretical aspects of digital transformation, and also provides an algorithm for the transformation process of digital technologies in trade. Theoretical approaches and possibilities of digital marketing technologies in the field of trade are summarized. The main areas of influence of digital technologies on the activities of trading companies are systematized. Risks and certain financial and material losses associated with digital technologies in trade are highlighted. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/29618 |
| Appears in Collections: | Статті (МЕМ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Тези доповіді.pdf | 1,1 MB | Adobe PDF | View/Open |
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