Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/35372| Title: | Advertising and PR in marketing activity: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle |
| Authors: | Lysytsia N. |
| Keywords: | advertising PR integrated marketing communications consumer behavior socio-economic analysis |
| Issue Date: | 2024 |
| Citation: | Advertising and PR in marketing activity: program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle: [Electronic edition] / comp. N. Lysytsia. - Kharkiv: S. Kuznets KHNUE, 2024. - 11 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, the example of an exam card and assessment criteria, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) study cycle. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/35372 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ++поз_278РП_075бак_виб_Англ_Реклама_та_PR_в_марк_діяльності_Лисиця.pdf | 620,86 kB | Adobe PDF | View/Open |
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