Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/35673| Title: | Marketing communications : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level |
| Authors: | Us M. |
| Keywords: | marketing communications communication barriers аdvertising stimulation of sales public relations direct marketing personal sales packaging brand digital communication |
| Issue Date: | 2024 |
| Citation: | Marketing communications : program of the course for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor) level: [Electronic edition] / Comp. M. Us. - Kharkiv: S. Kuznets KHNUE, 2024. - 14 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by the course, the assessment system, as well as recommended literature, are given. Recommended for students of specialty 075 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/35673 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| поз.272РП_075бак_ОК24Англ_Маркетингові комунікації_Ус.pdf | 596,74 kB | Adobe PDF | View/Open |
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