Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/35956| Title: | CRM-система как связующее звено между бизнес-проблемами и бизнес-взаимоотношениями компании |
| Authors: | Бутова Р. К. Гаврилова А. А. |
| Keywords: | CRM-системы автоматизированные бизнес-процессы взаимоотношения с клиентами бизнес-проблемы |
| Issue Date: | 2008 |
| Publisher: | ХНЕУ ім. С. Кузнеця |
| Citation: | Бутова Р. К. CRM-система как связующее звено между бизнес-проблемами и бизнес-взаимоотношениями компании / Р. К. Бутова, А. А. Гаврилова // Економіка розвитку. – 2008 – № 4 (48). – С. 11-14. |
| Abstract: | In this article scientific and methodical recommendations concerning the formation and development of CRM-system for creating by means of its tools a complete picture of life cycle of company client of the are developed. It is defined as concept life cycle of the client. Besides the automation of business processes of company's interaction with clients through making elements of CRM-system is considered. The analysis of influence of the client's condition changes during life cycle of the client on achieving the purposes of the company is presented. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/35956 |
| Appears in Collections: | № 4 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| бутова.pdf | 613,02 kB | Adobe PDF | View/Open |
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