Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/36617| Title: | The impact of digitalization of international marketing activities on the business processes of the enterprise |
| Authors: | Parkhomenko N. |
| Keywords: | international marketing activities digitalization strategies international marketing |
| Issue Date: | 2024 |
| Citation: | Parkhomenko N. The impact of digitalization of international marketing activities on the business processes of the enterprise / N. Parkhomenko // Innovative educational technologies: European experience and its application in training in economics and management : Proceedings of scientific and pedagogical internship, October 28 – December 8, 2024, Riga, Latvia). - Riga, Latvia : Baltija Publishing, 2024. P.125-126. |
| Abstract: | The impact of digitalization of international marketing activities on the business processes of the enterprise is considered. Indicators of digitalization of international marketing activities of the enterprise are determined. The directions of influence of digitalization of international marketing activities on the business processes of the enterprise are formed and characterized. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/36617 |
| Appears in Collections: | Статті (МЕВББ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Parkhomenko.pdf | 342,88 kB | Adobe PDF | View/Open |
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