Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/24670| Title: | Modern aspects of organizing the marketing activity |
| Authors: | Mazorenko O. V. Myronova O. M. |
| Keywords: | marketing marketing organizational structure traditional marketing organizational structure contemporary marketing organizational structure |
| Issue Date: | 2020 |
| Citation: | Mazorenko O. V. Modern aspects of organizing the marketing activity / O. V. Mazorenko, O. M. Myronova. // Економічний розвиток і спадщина Семена Кузнеця : матеріали V науково-практ. конф., 26–27 лист. 2020 р. : тези допов.– Одеса : «Гельветика», 2020. – С. 212–213. |
| Abstract: | The essence and content of modern marketing activities organizing. Factors influencing size of marketing organization are identified. Traditional types of marketing organizational structures are analyzed. Their strengths and weaknesses are considered. The contemporary marketing organizational structures are described. It is proved that all types of marketing organizational structures have unique strengths. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/24670 |
| Appears in Collections: | Статті (МБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mazorenko,Myronova-tezis.pdf | 109,42 kB | Adobe PDF | View/Open |
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