Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/26723| Title: | Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level |
| Authors: | Martynenko M. V. |
| Keywords: | brand models of brand promotion brand equity brand strategy personal branding |
| Issue Date: | 2021 |
| Citation: | Brand Management : work syllabus of the academic discipline for students of all specialties of the second (master’s) level : [Electronic edition] / comp. M. V. Martynenko – Kh. : S. Kuznets KhNUE, 2021. – 11 p. (Engl.) |
| Abstract: | The purpose and connection of the discipline with other sciences are determined. The competencies that masters master in the process of studying the discipline are given. The thematic plan of the discipline, its content by modules and topics, as well as the procedure and criteria for assessing the knowledge of masters are presented. Recommended for students of all specialties of the second (master’s) level. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/26723 |
| Appears in Collections: | Методичні матеріали (МЛІ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Бренд-менеджмент_новый.pdf | 1,22 MB | Adobe PDF | View/Open |
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