Please use this identifier to cite or link to this item:
http://repository.hneu.edu.ua/handle/123456789/28371| Title: | International experience of forming the city brand |
| Authors: | Parkhomenko N. |
| Keywords: | brand branding city brand international ratings successful city |
| Issue Date: | 2022 |
| Citation: | Parkhomenko N. International experience of forming the city brand / N. Parkhomenko // Механізми забезпечення сталого розвитку економіки: проблеми, перспективи, міжнародний досвід: матеріали ІІІ Міжнар. наук.-практ. інтернет-конф., 10 лист. 2022 р. - Харків, 2022. – с. 395-397. |
| Abstract: | Features of city branding are determined. The advantages of successful city branding are described. Attention is focused on the main ratings that determine the positions of cities and, accordingly, branding criteria. Examples of successful city brands are given. |
| URI: | http://repository.hneu.edu.ua/handle/123456789/28371 |
| Appears in Collections: | Статті (МЕВ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Parkhomenko_N._INTERNATIONAL_EXPERIENCE_OF_FORMING_THE_CITY_BRAND.pdf | 16,24 kB | Adobe PDF | View/Open |
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