Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/37419| Title: | Harnessing artificial intelligence for innovation and business resilience in publishing |
| Authors: | Andriushchenko T. |
| Keywords: | artificial intelligence publishing innovation business resilience AI ethics digitalization automation authorship creativity content personalization |
| Issue Date: | 2025 |
| Citation: | Andriushchenko T. Harnessing artificial intelligence for innovation and business resilience in publishing / T. Andriushchenko // Лідерство, бізнес-процеси та стале майбутнє: зб. матеріалів наук.-практ. конференції, 27 вересня 2025 р. : тези допов. - Київ: Університет економіки та права «КРОК» / Бізнес Школа КРОК, 2025. – С. 38-40. |
| Abstract: | The article explores the role of artificial intelligence (AI) as a driving force for innovation and business resilience in the modern publishing industry. It emphasizes that the integration of AI into content creation, editing, and distribution processes enhances efficiency, reduces costs, and improves product personalization. Alongside technological advantages, the paper addresses ethical challenges related to authorship, information authenticity, and the preservation of human creativity. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/37419 |
| Appears in Collections: | Статті (МСТ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Лідерство,бізнес-процеси_та_стале_майбутнє-збірник_2025 _Андрющенко.pdf | 712,85 kB | Adobe PDF | View/Open |
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