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Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 289
Issue DateTitleAuthor(s)
2023Waves of Disinformation in the Hybrid Russian-Ukrainian WarKrainikova T.; Prokopenko S.
2024Building Digital Resilience in Major Shocks: How Ukrainian Organizations Enact Digital Transformation in Times of WarLindström N.; Razmerita L.; Prokopenko S.; Popovich N.
2024AI-agent-based system for fact-checking support using large language modelsKupershtein L.; Zalepa O.; Sorokolit V.; Prokopenko S.
2026Emotional stimuli, engagement and impulse buying in social commerce: evidence from UkraineBoiko N.
2026The impact of omnichannel marketing on consumer behavior in crisis conditions: evidence from UkraineBoiko N.
2026Formation of consumer value of a product under conditions of digitalisation and sustainable developmentBoiko N.
2026Цифровізація маркетингу та її вплив на трансформацію поведінки споживачів і товарної політики підприємствБойко Н.
2026Global Trends in Consumer Behavior and Their Impact on the Formation of Innovative Product Policy of EnterprisesBoiko N.
2025Priorities of Social Development and Social Enterprise Marketing: The Ukrainian ContextBoiko N.
2025Маркетинг у циркулярній економіці як нова філософія бізнесуБойко Н.
2025Перспективні напрями та тренди поведінки споживача в епоху цифровізаціїБойко Н.
2026Data Sovereignty as a Marketing Differentiator: the Rise of Privacy-First PositioningProkopenko S. O.
2026How AI-Generated Content Undermines the Epistemic Resilience of BrandsProkopenko S. O.
2026Sovereign AI and Epistemic Resilience: Governing National Algorithmic InfrastructuresProkopenko S. O.
2026Organizational Resilience in the Times of Algorithmic Decision SupportProkopenko S. O.
2026Counter-institutionalization in the age of disinformation: The case of Global Fact-Checking Network (GFCN)Prokopenko S. O.
2026Mitigating the Velocity–Capacity Constraint Using Generative AI and LLM Architectures: Evidence from Wartime Fact-CheckingProkopenko S.; Sundqvist D.; Berbyuk Lindström N.; Horbal Y.
2026Information Volatility as a Cognitive Stressor: Implications for Employability Under Conditions of Extreme CrisisProkopenko S.
2026Formation of the marketing strategy of retail enterprisesProskurnina N.
2026Modern approaches to assessing the effectiveness of strategic marketing management of an enterpriseProskurnina N.
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 289