Theoretical aspects of management of organizational transformations in the process of enterprise development in modern conditions

Abstract

The article is devoted to the study of the process of managing an enterprise's organizational transformations in modern conditions. The purpose of this work is to study the process of management of organizational transformations of enterprise in modern conditions. Research has shown that in recent years, businesses have recognized the importance of being prepared for unpredictable changes (for example, the COVID-19 pandemic and hostilities in Ukraine, which have impacted nearly every industry). Enterprises that were ready for rapid transformations could respond quickly and adapt to new conditions. It is proved that the management of organizational transformations today is a critically important process for the development of an enterprise. Effective change management allows enterprises to remain competitive and lay the foundation for longterm success. Enterprises that can quickly and qualitatively adapt to new conditions have a higher chance of survival and prosperity in the market. Effective transformation management helps to achieve sustainable development, which is a crucial condition for the success of an enterprise in the long term. It has been established that the factors stimulating enterprises to change are divided into external ones, which dictate the need to adapt to the market and new regulatory requirements, and internal ones, which indicate the possibilities of increasing efficiency and improving the culture and organization of labor. The need for transformations is generally determined by the enterprise's desire to remain competitive, develop, and meet the new requirements of society and the market. The main types of organizational changes are identified, which aim to improve the relevant aspects of the enterprise's activities. Each type of transformation meets specific needs and forms a holistic system for the successful development of the enterprise. Understanding different types of transformations helps enterprises choose the appropriate approach to change and adapt to the market. Effective transformation management is critical for the success of the enterprise. It allows us to respond to current challenges and pave the way for longterm development and sustainable success. Choosing the type of transformation and understanding the factors that stimulate change allows the enterprise to use its resources as efficiently as possible and move forward confidently.