The impact of digitalisation on business efficiency and competitiveness

Abstract

The study aimed to determine the role of digitalisation in enhancing business competitiveness by analysing implemented digital solutions and assessing their impact on business process efficiency. The research covered the period from 2018 to 2024, allowing for consideration of contemporary digital transformation trends. The primary materials included official reports and publications from Ukrainian companies Obolon, Nova Post, and Ukrzaliznytsia, which have actively adopted digital tools, as well as analytical data from open sources. The findings indicate that the implementation of digital technologies has had a significant impact on key business performance indicators. In particular, a substantial improvement in operational efficiency, service quality, and customer satisfaction levels was observed. For instance, Nova Post reduced parcel processing time by 40%, while Obolon decreased resource losses by 20% through the introduction of a Manufacturing Execution System. The implementation of digital solutions has contributed to greater transparency in internal business processes, which was particularly evident in Ukrzaliznytsia through the introduction of electronic platforms for transport management. Moreover, digital technologies have accelerated decision-making by enabling the use of automated data analysis systems. The long-term effects of digital solutions were projected, particularly their impact on the development of new business models, allowing companies to adapt to changes in the market environment. The study’s findings confirmed that digitalisation is a key factor in ensuring business competitiveness. The adoption of innovative solutions has led to improved service quality, optimised business processes, and strengthened market positions. However, achieving maximum impact required a strategic approach, investment in staff training, and adaptation of organisational culture to new technologies.