Please use this identifier to cite or link to this item: https://repository.hneu.edu.ua/handle/123456789/37861
Title: Marketing communications and analytical technologies for higher education resilience
Authors: Us M.
Keywords: marketing communications
analytical technologies
higher education resilience
digital marketing
university analytics
Issue Date: 2025
Citation: Us M. Marketing communications and analytical technologies for higher education resilience / M. Us // Молодіжний економічний вісник ХНЕУ ім. С. Кузнеця. – 2025. - № 3. - С. 327-329.
Abstract: This study explores the integration of marketing communications and analytical technologies as essential tools for ensuring higher education resilience during wartime. The research presents a comprehensive framework for implementing digital marketing strategies and data-driven analytics in universities. Practical applications and strategic recommendations for online educational institutions are provided.
URI: https://repository.hneu.edu.ua/handle/123456789/37861
Appears in Collections:Статті (М)

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