Impact of modern management tools on the effectiveness of organizational management

Abstract

Introduction. Modern conditions, characterized by the acceleration of scientific and technological progress and the onset of the "era of digital transformation", are causing significant changes in all areas of activity, including the formation of new models of social relations and forms of governance. This requires domestic organizations to quickly adapt to the external environment, focus on continuous development and improvement of management processes. Effective management is a key factor for the success and competitiveness of an enterprise, as it allows you to optimize resources, increase productivity, and reduce costs. Competitiveness in modern conditions is determined by the ability to quickly adapt to changes, and the quality of management is the foundation on which sustainable and prosperous organizations are built. In 2025, key factors influencing management effectiveness include accelerating digital transformation, changing work models (hybrid/remote), the growing role of data and analytics, and a focus on sustainability. Purpose. The purpose of the article is to study the impact of modern management tools on the effectiveness of organizational management, analyze the essence and features of the implementation of digital technologies, strategic and analytical tools, as well as identify barriers to their application and ways to overcome them. Materials and methods. The materials of the study are scientific works of domestic and foreign scientists devoted to the issues of using modern management tools, digital transformation, strategic planning and analytics in organizational management systems. In the process of conducting the research, methods of theoretical generalization, analysis, and synthesis were used to study the essence and role of modern management tools. The experience of other companies was analyzed and an approach to choosing management tools was determined. Internal and external factors affecting management effectiveness were considered. The functions performed by management tools, such as planning, organization, control, and management, were investigated. The classification of modern management tools and their impact on key performance indicators, including productivity, quality, financial performance, and adaptability to change, was studied. Results. The scientific article reveals that the implementation of modern management tools is a crucial factor for organizations seeking to increase operational efficiency and maintain competitive advantage. Modern tools, such as digital platforms, integrated information systems (ERP, CRM) and innovative HR management technologies (gamification, coaching), allow you to automate processes, create competitive advantages through rapid data analysis and resource optimization. Effective use of innovative management tools contributes to the formation of competitive advantages and ensures sustainable development of the organization in a dynamic environment. Key barriers to implementation were identified, such as the high cost of integration, insufficient staff readiness and problems integrating new tools with existing systems. Ways to overcome barriers are proposed, including investing in staff training, phased implementation and the formation of a culture focused on innovation and flexibility. Further research in this area. Further scientific research is proposed to focus on the integration of new digital solutions and studying their impact on long-term management effectiveness. It is also important to explore rational ways to incorporate tools into decision-making models and structural transformations within organizations and entire ecosystems. This will allow you to understand the advantages and disadvantages of using tools from a change management perspective.