The business ecosystem: entrepreneurship, e-commerce, sustainable development

Abstract

The monograph is devoted to a comprehensive study of the theoretical, methodological, and applied aspects of the formation and development of the contemporary business ecosystem in the context of the digital transformation of the economy. The essence and structure of the business ecosystem are revealed as an integrated environment for the interaction of entrepreneurship, e-commerce, and innovative technologies. The conceptual and categorical framework of the study is refined, scholarly approaches to understanding entrepreneurship in the digital era are systematized, and the determinants of its sustainable development are identified. Conceptual foundations for the formation of a business ecosystem that integrates traditional entrepreneurial models with digital platforms and global e-commerce networks are developed. The role of entrepreneurial innovativeness, digital technologies, and socio-environmental responsibility in shaping the competitiveness of modern business models is substantiated. The consideration of sustainable entrepreneurship as a key element of business strategic behavior under conditions of globalization and digitalization made it possible to propose an analytical model of the interrelationship between the level of digital transformation, the efficiency of e-commerce, and the socio-economic impact of business on the environment. The monograph is recommended for researchers, practitioners, academics, early-stage entrepreneurs, startup founders, higher education students in economics-related fields, and all those interested in contemporary entrepreneurship, digital commerce, and the transformation of market processes in the digital age.