Innovations in the hospitality industry

Abstract

The purpose of the study is to examine the modern features of innovativedevelopment strategies of hotel business enterprises and their impact on the dynamics ofindicators of sales volumes of paid services to the population. Innovations are understoodas new modern inventions, developments, IT technologies, and management technologiesthat contribute to bringing a business entity to a new level of development. The servicesector and certain areas of the hospitality and tourism industry are unable to functioneffectively in economic terms without the introduction of innovative technologies intocore and supporting processes. Based on the assessment of the innovative infrastructuralcondition of hotel enterprises, a conclusion is drawn about their internal economicreadiness to adopt innovative technologies and implement digital solutions that optimizekey areas of activity. The pace of innovative activity in Ukraine is significantly lowercompared to economically developed countries, despite considerable potential.