Ethics of communication in the era of artificial intelligence and business digitalization

Abstract

The paper examines ethical aspects of communication in the era of business digitalization and artificial intelligence. Recent studies and unresolved issues of transparency, reliability, and privacy are analyzed. The objective is to find balance between innovation and human rights. The research highlights risks of manipulation, AI «hallucinations», and corporate responsibility. The conclusion stresses the need for further studies on «ethics by design» and international regulation of digital communications.