Please use this identifier to cite or link to this item:
https://repository.hneu.edu.ua/handle/123456789/39962| Title: | Consumer behavior : program of the course for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level |
| Authors: | Boiko N. Hrynevych L. Mirzoyev D. |
| Keywords: | marketing consumer consumer behaviour purchasing behaviour motivation consumer needs marketing communications purchase decision-making |
| Issue Date: | 2026 |
| Citation: | Consumer behavior : program of the course for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level : [Electronic edition] / Comp. N. Boiko, L. Hrynevych, D. Mirzoyev. – Kharkiv : S. Kuznets KHNUE, 2026. – 10 p. (Eng. lang.) |
| Abstract: | The list of topics and key questions that will be considered during the study of the course, the list of competencies and learning outcomes by course, forms and methods of assessing learning outcomes, the distribution of points throughout the entire period of studying the material, an example of an exam card, assessment criteria, as well as recommended literature are given. Recommended for students of specialty D5 «Marketing» of the study programme «Marketing» of the first (bachelor’s) level. |
| URI: | https://repository.hneu.edu.ua/handle/123456789/39962 |
| Appears in Collections: | Методичні матеріали (М) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Копія _поз.370РП_Маркетинг_ОК19_бак_англ_Поведінка споживача_Бойко.pdf | 961,97 kB | Adobe PDF | View/Open |
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